Marketing Executive

Job Responsibilities: 

• In-depth knowledge of the company products and translating tech details to user benefits.
• Plan and oversee marketing lead generation opportunities across Online assets and platforms.
• Develop product marketing strategies across multichannel marketing plans including SEO, SEM, PPC, events, and website updates based on the company’s goals.
• Provide support to the sales team in both sales enablement and account-based approach.
• Responsible for Lead generation and ROI Management
• Perform industry and competitive analysis.
• Periodically monitor, track and report marketing campaign performance and evaluation of the performance against goals and other key performance indicators using a variety of analytics tools.
• Implement marketing automation processes and tools to achieve optimized value from marketing initiatives. Use CRM to add, qualify and assign leads.
• Brainstorming new initiatives, digital marketing platforms and ways to capture customer attention.
• Develop and evolve all marketing collateral as per brand guidelines.
• Create and proofread content for digital activities as per business requirements.
• Plan and conduct online events and training activities.
• Engage in collaborative communication across teams – creative, sales and specialist teams.
• Maintain partnerships with media agencies and vendors.

Requirements

• BSc degree, MBA preferred but not required.
• Minimum 2+ years marketing experience required. 
• Google Analytics and Google Ad Word certified (required)
• Demonstrated ability to track record manage campaigns from concept to ROI to manage the budgeting process and use of analytical skills.
• Excellent communication skills – good written and oral communication skills.
• Strong analytical skills
• Proficient computer skills in MS Office including Word, Excel and PowerPoint.
• Team player with ability to work cross-functionally.